So, let’s dive a little deeper into what happened. But, somewhere along the way - with Spotify’s playlisting ecosystem becoming a powerhouse that has the potential to break artists - everything got thrown off kilter. I even ran a side hustle myself doing this early on in the nascent days of playlisting as a promotional tool. We also get why it might seem like a good idea on the surface. As a company that puts our artists first and works to break through the noise to offer creative marketing solutions, it is painful for us to hear clients time and time again tell us about how they wasted money on a strategy that got them nowhere.ĭon’t get me wrong, though. (Not convinced that botting is such a bad thing? Read more on that here.)Īnecdotally, we have spoken to hundreds of artists in the last year and these are the only outcomes we have seen.
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